Our Journey

We began by supporting global programs that ran effective and unique initiatives in India, such as Stir Education and Love Matters. Over time, we gained valuable experience and localized these programs. We also launched new initiatives based on our learnings, such as TeenBook, Abhyday, and Sampushti, with a central focus on behavior change.

In the early days, we faced numerous challenges. As a small team with big dreams, we worked tirelessly to build trust within communities and among stakeholders. Our initial projects aimed to address immediate needs, such as providing access to education and healthcare in underserved areas. For example, Love Matters India focused on sexual and reproductive health and rights (SRHR), providing crucial information and support.

However, we quickly realized that true, lasting change required more than just meeting immediate needs; it necessitated a shift in mindsets and behaviors. We learned that influencing behavior change is crucial for the success of any impactful program. Many of our initiatives encountered resistance due to deeply rooted cultural traditions and taboos. For instance, Love Matters India faced challenges in addressing SRHR topics, which are often considered taboo in many communities.

This experience taught us the importance of engaging communities from within. By using trusted local peers to challenge norms and promote positive change, we were able to make a more significant impact. This approach has been central to our success and continues to guide our efforts in driving meaningful and lasting change.